As part of my work at Taoti, I led the redesign of IAAPA’s website, transforming it into a dynamic, user-focused platform that captures the energy of the global attractions industry.

IAAPA sought to evolve its brand with a more engaging and modern style that better reflected its vibrant community. To achieve this, we introduced bold shapes, patterns, and textures, refreshed the color palette with accessible choices, selected new typography, and curated an updated icon set. We also ensured the site seamlessly supported multiple languages and provided photography guidance to maintain a cohesive visual identity.

With bold visuals, a refined design system, and a strategic UX approach, the new site strengthens IAAPA’s digital presence, reinforcing its leadership and innovation while enhancing engagement for members and industry professionals worldwide.