DC.gov: Website Redesign
Creating a new home for Washingtonians with a clean, modern look and accessible design
As part of my work at Taoti, I co-led the redesign of DC.gov, helping shape a modern, accessible digital experience built for all Washingtonians.
The District’s goal was ambitious: unify the digital presence of a multitude of independent agencies under a single platform that feels clear, engaging, and reflective of the communities it serves. We developed a flexible visual system that balances the clarity and trust expected of a government platform with a more approachable, energetic expression of DC.
At the heart of the system is a flexible graphic language built from abstract geometric shapes inspired by the letters “DC.” These forms can be used independently or combined into different compositions, creating a recognizable visual thread that can flex across content types. We expanded the existing DC.gov palette of navy and red with bright blue, pale coral, light green, light blue, and neutrals, bringing warmth and energy to the experience while maintaining accessibility and trust.
Neue Haas Grotesk Display Pro provides a clean, confident typographic foundation, while a geometric icon style extends the visual language across the site. Photography brings a more human dimension to the experience, showcasing real people, places, and experiences across DC and connecting the digital experience to everyday life in the city.
The result is a cohesive visual language rather than a rigid template, giving DC.gov a distinct point of view while providing the flexibility to support a diverse range of agencies, services, content, and audiences.
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